HOSPITALITY TECHNOLOGY
InnQuest Canada
A modern website and connected internal workflows built to support long-term growth.
What began as a capstone project evolved into an ongoing client partnership focused on website redesign, CMS flexibility, Zoho CRM integration, and scalable workflows across marketing, sales, and support.
- Client
- InnQuest Canada
- Project
- Website redesign and Zoho CRM integration
- Industry
- Hospitality technology
Project introduction
Project overview
A modern web presence connected to the teams and systems behind it.
InnQuest’s website was redesigned to modernize the user experience and support long-term growth.
The work expanded beyond the public-facing experience to improve CMS flexibility and connect marketing, sales, and support workflows.
The problem
Disconnected website, CRM, and support workflows created manual work.
InnQuest needed a modern web presence that clearly communicated its product offerings while enabling internal teams to manage content, leads, and support requests without relying on developers.
As the business grew, disconnected workflows between the website, CRM, and support processes created inefficiencies and manual work.
Project goals
What the work needed to accomplish.
- 01Modernize the visual design and site architecture
- 02Improve product navigation and content discovery
- 03Enable non-technical teams to manage content independently
- 04Streamline lead capture and internal workflows through CRM integration
- 05Reduce manual handling of support inquiries
The approach
A considered path from context to execution.
Website redesign
The visual design was refreshed to align with SaaS best practices. Information architecture was improved for clearer product and resource navigation, with performance and responsiveness optimized across devices.
CMS flexibility
Modular page templates made repeatable updates easier, while a lightweight design system helped maintain consistency and enabled the marketing team to update content without developer involvement.
Zoho CRM integration
Website forms were integrated directly with Zoho CRM. Calls to action routed qualified leads into sales workflows, while support requests automatically created reference-numbered tickets and assigned them to the appropriate support team member.
The solution
A scalable website foundation with connected sales and support workflows.
The redesigned website combined clearer product and resource navigation with a responsive visual system and reusable CMS templates.
The Zoho CRM integration connected website interactions to internal workflows, reducing manual handoffs and improving visibility across client support interactions.
- Refreshed visual design and site architecture
- Modular page templates
- Lightweight design system
- Zoho CRM-connected forms
- Automated support ticket creation and assignment
Website redesign — The supplied homepage and product page views show the refreshed website structure and product presentation.
The outcome
A future-ready foundation for continued growth.
The work created a scalable web foundation, reduced reliance on developers for content and site updates, and connected sales and support workflows through Zoho CRM.
- Faster, clearer handling of client inquiries through automated ticket creation
- A long-term client relationship built on trust, reliability, and iteration
Services provided
Related work
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